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View MoreFinTech
Fundhot
Taiwan's Largest Mutual Fund Community Platform
Fundhot, the leading mutual fund community in Taiwan, focuses on neutral and transparent market insights. This project initiated a full-scale website experience upgrade, leveraging the exclusive FBI indicators (AI Signal Lights) and information layering to solve data density issues. We also introduced a first-of-its-kind 'Office Mode' interface, modularizing fund metrics and member management to enhance operation efficiency and user immersion.
Project Type
Membership & Community
Category
Web Development
Project Background
Fundhot provides unbiased fund information and helps investors master market trends via its proprietary FBI indicators. • Development Motivation: As the user base grew and data structures became complex, the legacy interface struggled to present high-density information. • Upgrade Goal: Upgrade Goal: Strengthen operational logic and information organization to create a more intuitive fund community experience. • Core Features: Integrate AI signal lights to display market heat and develop dedicated modes for community interaction.
Project Challengesand In-Depth Assessment
In a data-heavy investment community, the platform faced several UX pain points:
01
High Information Density
Pages carried multiple fund indicators; switching between numerous columns caused user fatigue.
02
Fragmented Entry Points
Common features like subscriptions and bookmarks were scattered, leading to poor navigation intuition.
03
Scenario Limitations
Users expected more flexibility for different environments, necessitating a scenario-driven interface.
04
Complex Member Management
Fragmented personal data modules made viewing and editing information steps too long and tedious.
Project Resultsand Client Feedback
Focusing on community platform characteristics, we optimized workflows and scenario designs:
Tiered Information Modules
Introduced a Tab-based switching mechanism, allowing users to quickly categorize information and reduce visual load.
Navigation Restructuring
Optimized the Header structure by centralizing visualized common features, shortening the user path.
Immersive Scenario Planning
Designed a new 'Office Mode' for professional environments, offering presentation and table-style interfaces for browsing flexibility.
Member Center Integration
Reconstructed personal page architecture, integrating history, settings, and watchlists into a single modular interface.
Technical Implementation & Framework
Layered Fund Info Architecture
Using horizontal Tab mechanisms to split fund categories, effectively reducing information noise on a single page.
- Horizontal Tab Mechanism
- Layered Category Display
- Information Noise Reduction
Visualized Navigation Integration
Reorganizing feature placement to establish a centralized navigation bar, enhancing operational intuition.
- Visualized Design
- Centralized Navigation
- Intuitive Operation
Security & Ops Protection
Strengthening anti-hacking capabilities and security protocols for high-traffic communities to ensure data safety.
- High-Traffic Optimization
- Anti-Hacking Reinforcement
- Data Security Protection
Project Results & Value
Increased User Retention
Optimized presentation and switching logic significantly improved the efficiency of checking fund data.
Maximized Feature Visibility
Modular design boosted the usage rates of core features like subscriptions and bookmarks.
Successful Scenario Expansion
The 'Office Mode' received high community praise, successfully expanding daytime usage scenarios.
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