Case Studies
Fundhot
Fundhot is Taiwan's largest mutual fund investment community, dedicated to providing neutral and transparent fund information and discussion spaces. To help investors quickly grasp market trends, the platform features the exclusively developed FBI (Fundhot Bias Index), which uses AI-powered signals to indicate market sentiment. As user numbers grew and information structures became more complex, the team initiated a comprehensive website experience upgrade to enhance operational logic, information organization, and interaction models, creating a more intuitive and immersive community environment.
Project Challenges
High-Density Fund Information Needs Better Data Presentation
The pages carry multiple fund indicators and data points. Users find it burdensome to switch between various fields, requiring an optimized switching and reading logic.
Inconsistent User Flows Important Features Are Easily Overlooked
Frequently used functions are scattered across different sections, making it difficult for users to quickly locate subscription, bookmarking, and other action modules.
Need for a Context-Driven Interface Mode
To meet community user expectations, the platform needs to develop a context-specific mode (like 'Work Mode') to enhance usage flexibility.
Fragmented Member Profile Modules Leading to Cumbersome Steps
Information on the personal page is not centralized. It needs to be consolidated into a unified interface to simplify the process of viewing and editing member data.
Improve Efficiency
Layered Information Modules to Boost Browse Efficiency
A tab-based switching mechanism was introduced on the fund information page, allowing users to quickly switch between different data categories according to their needs, avoiding overly long pages and visual fatigue.
Optimize Workflow
Centralizing Functions to Optimize Navigation and Logic
The header structure was reorganized to consolidate and visualize frequently used functions like bookmarks, subscriptions, and hall of fame, making them more intuitive to access.
Immersive Experience
Designing a 'Work Mode' for an Immersive User Experience
A brand-new 'Work Mode' interface was created, redesigning the discussion forum with a presentation and spreadsheet style, allowing users to browse discreetly while retaining full interactive functionality.
Integrate Modules
Consolidating Member Page Modules to Enhance Personalized Management
The personal page structure was redesigned to integrate history, account settings, and bookmark lists into a single page, simplifying navigation through a tab-based layout.
Technical Architecture Highlights
The platform redesign focuses on modularizing user behaviors and providing situational flexibility, building an extensible and maintainable operational experience framework.
Layered Information Modules
Uses horizontal tabs to separate fund information categories, reducing information overload and reading burden.
Centralized Navigation Optimization
Reorganized the placement of frequently used functions and integrated them into a graphical header navigation bar for more intuitive use.
‘Work Mode’ Interface Design
Provides a presentation-style interface for office settings, enhancing immersion and usage flexibility.
Integrated Member Profile
Consolidated previously scattered information modules into a single page, making operations more centralized and transitions smoother.
Project Results & Client Feedback
王大中
Founder of Fundhot
Without TWJOIN's help in optimizing our website, developing products, and fighting off hackers, Fundhot couldn't have become the largest mutual fund investment community. Choosing TWJOIN as our key partner was the wisest decision I've made since starting my business.
Enhanced fund data presentation and navigation logic, improving user research efficiency and stickiness.
Centralized operational modules, optimizing user flow and feature visibility.
Established a differentiated 'Work Mode' scenario, expanding the community's interactive environments.
Optimized the member center structure, improving the platform's overall user experience.
Successfully implemented a modular design, increasing the flexibility for future platform expansion and maintenance.
