01
Hero composition
Replaces the typical 'product photo grid' hero seen on B2B manufacturer sites. Three core industries Advanex parts serve — Automotive, Medical, Consumer Electronics — are merged into a single hero composition, communicating the brand core: one precision part, multiple critical industries.
02
Four-line product navigation
Four product entries beneath the main nav: Wire Springs, Flat Springs, Insert Mold, Coilthread. Each line has its own subpage and sub-categories, with image-and-text grid on the homepage — supporting both fast scanning and deep lookup, the core information backbone of B2B manufacturing sites.
03
Five industry application showcase
Five target industries (Automotive, Medical, Office Automation, Consumer Electronics, Aviation) presented as a uniform card grid. Each card has a representative product visual and a CTA, matching the B2B procurement engineer's 'industry first, product next' browsing flow.
04
Multi-language switcher
Language switcher placed at the right of the main nav, allowing subsidiary regional users to switch interface language freely.