Case Studies
Formosa Watch Co. Implements E-commerce System Building an Online Core for Fine Watches
As Taiwan's largest watch retail channel, Formosa Watch Co. represents top-tier brands like Rolex and Tudor. Previously relying on physical stores, it lacked a comprehensive digital sales and membership management system. Driven by brand upgrading and digital transformation, the client initiated a website overhaul to introduce an e-commerce system and reconstruct its brand image, making it the first core step in their digital strategy.
Project Challenges
First-time E-commerce Implementation Requires Building from Scratch
The original website was a static display site, lacking a shopping process, membership system, and backend management logic. This project required building everything from the ground up.
Adopting a 'Phased Launch' To Balance Timeline and Stability
The launch and module expansion were completed in stages to ensure stable operation and a manageable learning curve.
Brand Revamps and Marketing Need a Highly Flexible Design and Backend
The system needed to support annual brand updates with style-switching capabilities and a modular backend for quick content creation, flexible layouts, and promotion settings, enhancing the team's operational autonomy.
Launch Strategy
Two-Phase Launch Strategy Stabilizing the Pace of Digital Transformation
Starting with a brand image website, we prioritized building a CMS architecture and replacing the old site. The second phase introduced e-commerce modules (shopping cart, membership system) to gradually complete the transition and marketing mechanisms, reducing system integration risks and internal adaptation pressures.
Modular Design
Modular System Architecture For Brand and Backend Flexibility
The front-end aligns with high-end brand aesthetics, while the back-end uses a block-based operational mechanism for flexible management of events, banners, and brand zones. Brand pages use style separation and hot-swapping logic to meet the needs of annual revamps and co-existing visual styles.
Risk Mitigation
Reserved Integration Flexibility and Operational Support To Reduce Long-Term Technical Risks
Comprehensive API interfaces were planned for payment, logistics, and ERP systems. The backend supports permission management and operational reports. The project adopted agile collaboration and module acceptance, ensuring the system was user-friendly and transferable, helping the team seamlessly transition to daily operations.
Technical Architecture Highlights
The system design centers on modularity, scalability, and maintainability, addressing the digital needs of the foundation's testing process.
Phased Architecture Implementation
A 'two-phase launch' strategy was adopted: first, establishing the CMS architecture and brand content, followed by the e-commerce module, reducing development and deployment risks.
Visual Flexibility
Supports annual brand visual updates with a flexible styling system that can be switched quickly to align with the visual guidelines of represented brands.
Modular E-commerce Functions
The shopping process, member management, promotional activities, and brand-specific sections are all modularly designed for easy expansion and individual optimization.
Operational Efficiency and Future Scalability
The system is designed with the flexibility to integrate with ERP, logistics, and payment gateway APIs. The backend interface is modular, allowing the internal team to quickly learn and manage operations.
Project Results & Client Feedback
Clair
Associate Manager, Formosa Watch Co.
Our collaboration with TWJOIN was very smooth. They helped us build a new e-commerce website, integrate payment and invoicing services, and perform SEO optimization to improve site performance. Their close communication and technical expertise ensured the project was completed on time and met our expectations. We recommend TWJOIN to any business in need of professional development and technical support.
Established the brand's first e-commerce platform, completing the digital transformation of its official website.
Introduced a brand-specific styling module, enhancing consistency and flexibility.
Achieved an autonomous and controllable backend, reducing reliance on development resources.
Laid the foundation for future integrations, membership expansion, and operational growth.
The launch was completed on schedule and received high praise from the internal team.
